A natural pond
Lotus Harkness runs Audacity Group Inc., which she describes as "a services and product business, linking AI and CRM". She came to it from a background in automation across sales, service, marketing and CI/CD.
To her, those areas were never meant to stand apart. AI was a way to explore "how all of these intersect and how I could have AI unlock all the brilliance in each pond".
So rather than the ponds being separate, they're deliberately interconnected.
From a social post to revenue
Audacity Group helps organisations align their internal silos so that their data can be attributed to revenue. In practice, a business can follow a single social post and "the revenue that it generates all the way through your CRM".
So we're really looking at taking the value of your business and essentially marrying that up to what's happening on the outside. So your inside and outside match.
An operational right-hand man
She uses AI "in almost every way": bots, automations and prompts that help her automate "every last little bit". She calls AI her "operational right-hand man".
It is there to help the people around her, not to replace them.
Not at the expense of human beings. I also have human beings that help me with all the exponentials, but what it's enabled me to do is really get the most value out of the human experience of having AI in my business.
The AI plays quarterback
For her clients, a standard CRM set-up is only the start. She describes "an architecture that isn't just the CRM out of the box", adapted to each business, with AI directing the data.
The goal is not only revenue but renewal: customers who come back on their own. She calls it "an empathetic way of approaching business".
It's adapting that to you and then having the AI play quarterback to that data to help you get whatever you need to over the line that isn't just revenue, it's renewal, and having the customer naturally want to come back…
That additional quarterback
She joined AI Pathfinder as "a female founder in the innovation space" in South Australia. The program gave her access to community and resources, and somewhere to "explore and trip over where I need to in growing my business", in a facilitated way "that checks in on you and keeps you thriving".
She does not pretend to have every answer.
Naturally, I don't know everything, and I certainly am not a founder that believes I do. I love to learn.
Turning the lights on
She describes a light bulb that goes on when she works with an organisation that has "struggled and spent a lot of money implementing product and CRM".
Her company is also building a product, JetFly. Its site calls it a division of Audacity Group Inc., and it is offered in early access.
So we're helping people get their revenue to fly, which is why it's JetFly.ai, the product.
Why audacity
She uses the word audacity for something she believes about everyone: each person has something of their own to offer, and a business is a way to share it. She does not think you need to know what it is yet: "Figuring it out is half the fun." Her advice is short: "It's hard work, but it pays off."
Every single person has a unique flavour of value, and I call that value audacity.
