B2B software · Competitor intelligence
AI for Australian
B2B software SMEs
Knowsey is SMEC AI's published B2B software case: Emily Hendley building a competitor intelligence copilot after 20 years in product. The Pathfinder outcome was not a generic 'use ChatGPT' tip. It was a narrower customer: fintech product managers, plus a distribution plan before launch.
Nobody owns competitor analysis end-to-end
Hendley's published diagnosis: product teams know competitor intelligence matters, but it is done haphazardly and shared when someone happens to see it. Doing it properly with general-purpose AI means hours of prompting. Early-stage B2B SMEs often add a second problem: an ICP defined as everyone.
What Pathfinder changed for Knowsey
A beachhead, not 'all product managers'
Knowsey narrowed from all product managers to fintech product managers, Hendley's own background, after mentor feedback in the eight-week program.
Distribution before launch
The case says Pathfinder pushed a plan for founder-led content before assuming a good product would sell itself. 20 to 30 beta testers came through communities such as Mind the Product.
If you buy software rather than build it
Adopt support is the path for B2B operators who need a tool shortlist, not an accelerator. Eligible SMEs get a free consult. The AI Audit is $1,000 if you want a ranked automation map.
Australian proof
Think of your product team and whether anybody actually owns competitor analysis end-to-end. Usually it's done by everyone haphazardly, sharing information when and if they come across it.
Knowsey. Emily Hendley left Pathfinder with a fintech-PM beachhead, a pre-launch distribution plan, and Knowsey approaching beta.
Related on this site
Builders and buyers use different doors
If you run a B2B SME and need AI tools, book a free Adopt consult. If you are building a product, read Knowsey and the existing Pathfinder page.
Questions
Does SMEC AI sell a competitor intelligence tool?
No. Knowsey is Emily Hendley's product. SMEC AI published the Pathfinder case and does not take commissions on tools it mentions.
Can a software SME use the free consult?
Yes, if it is an eligible Australian SME. Enabling technologies are a priority sector. Other sectors are also considered.
Is this page for every SaaS keyword?
No. It exists because Knowsey is on the site. We will not spin thin pages for every software subcategory.